2018

The ever-evolving customer experience

food
app

Challenge

Our collaboration with Burger King started in 2016. We were asked to mesh-up the online and offline customer experience, even more than we did in the previous years. The new app version enables users to scan objects and experience videos and animated interaction through the eye of their mobile camera.

Outcome

Digital coupons inside the app are powerful traffic drivers. The introduction of QR codes couponing to put in conjunction users and purchase behaviors. QR codes enable the redemption of a digital coupon linking this event to the user that completes the action at the counter or at the kiosk.

Results

+220K

Gaming sessions initiated in the app during the football World Cup promo.

+15%

Store traffic increase in the first release of delivering the coupons.

+3K

Downloads per day after the release 
of the new app version.

Digital roadmap advisory 2.0

A new project cycle with Burger King has started in 2018.

We were asked to join a cross functional team lead by Carmine Torella, head of digital in Burger King to re-design the customer experience. 


Did you love it?

What is changing

We supported our client co-enginering a new echosystem from the ground up.

The game changer? A customer data platform that is going to be integrated with online and in-store touchpoints such as website, app, kiosks, counters, LCD menu boards.

Other Burger King's projects

2017

Franchisee platform for publishing local deals
technology
Burger King

2016

The new Burger King Italia's website
technology
Burger King
Private Cloud Infrastructure
technology
Burger King

2015

The new Burger King Italia's App
technology
Burger King
Digital Strategy and Tech Roadmap definition
technology
Burger King