Challenge
Confindustria is the main association representing manufacturing and service companies in Italy. In Vicenza, the association has a looking-forward team who involved us to work hand by hand, analyze the association needs and rethink their digital presence. Initially, we were asked to support Confindustria Vicenza in the new website’s design.
Outcome
We met up and, together with its team, we immediately understood the importance of a previous project phase: the moment of analysis and benchmark. The result is the creation of clear guidelines, based on real Confindustria Vicenza’s audiences and their needs, and consequently the design of the new info architecture.
Process
STRATEGY
- Digital Analysis
- Competitive Benchmarking
- Information Architecture
- SEO Setup & Optimization
- Advanced Analytics Setup
DESIGN
- UX Prototyping
- UI Design
- Infographics
TECHNOLOGY
- Desktop & Mobile Development
- Widget & Simulators Development
- System Integration
- Performance Optimization
Working in team
We built a working team made of Confindustria Vicenza’s representatives and our strategists and we planned a series of workshops to discuss the real needs and goals of Confindustria Vicenza and its website.
Audiences, needs, content
We investigated other associations’ websites in order to find out the “best practices” and what were the main content, features and CTAs we had to implement on the new website.