2015

Digital integrated tools to leverage the pilgrims’ experience

Leisure
d.Ticketing

Challenge

As Opera Romana Pellegrinaggi‘s digital advisor we had a clear aim: to allow pilgrims and visitors to plan their 2016 Jubilee experience and to facilitate the tracking of access to the reserved areas in Rome.

Outcome

Two official websites and an integrated ticketing platform custom-made by Develon Project revolutionized the visit to Rome, making it more comfortable and reducing waiting times for visitors. Additionaly, staff was provided with smartphones to check and monitor the pilgrims‘ flow.

Process

STRATEGY

  • Concept Development
  • Technological Assets Analysis
  • Digital Strategy
  • Applications & Infrastructures Performance Monitoring

DESIGN

  • UX/UI Analysis
  • UX/UI Design

TECHNOLOGY

  • Web Development
  • Integrated Ticketing System Design & Development
  • API Development & Integration
  • Magento Development
  • Metrocluster Architecture Design, Development & Management
  • APP Design & Development
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An integrated system of digital platforms

In July 2015 we took part and won the contest launched by Opera Romana Pellegrinaggi: their request was a real challenge to us.

They were asking for the complete translation, or digitalization, of their physical ticketing system, from offline to online. We immediately understood the importance of creating a custom-made technological solution.

All the digital platforms we were asked to design and develop had the main scope of communicate and share information between them. Few months later, in December, the two new websites of Opera Romana Pellegrinaggi and Omnia were designed and developed, and they went live by the end of that year.

Custom made ecommerce: the ticketing system

The following year, in January 2016, the system of Opera Romana Pellegrinaggi tickets' and Omnia cards’ online sale were activated.

We developed a personalized Magento and Desk platforms that allowed the online purchase of tickets and cards, and that was connected with the offline ticket offices, where visitors should present their reservation and pick up their ticket or card. The customers’ feedback was positive from the very beginning: they were satisfied to be able to spend more time in visiting instead of in waiting in line.

The role of integration and API

In March 2016, the project kept moving on. We launched the integration with some of the big players who moves pilgrims from-and-to Rome: Trenitalia, Alitalia, Leisure Pass Group, and Intesa.

Thanks to the API we custom designed and developed, we facilitated the pilgrims’ experience to Rome: users were allowed to buy on the same platform, like Trenitalia website, both transport tickets and ORP tickets, as well as Omnia card. Few months later, during the summer, we completed the integration with Vox Mundi platform as well, the official channel dedicated to San Pietro church visits’ reservations.