2017

Italy's biggest Real Estate Franchising

real estate
website

Challenge

RE/MAX, the biggest real estate franchising network in the world needed to redefine its customer experience and bring their consultants closer to their clients' needs. The website played a key role along the journey.

Outcome

A modern website with innovative functionalities and blazing fast performance, seamlessly integrated with company's ERP and CRM, gives exposure to RE/MAX entire portfolio

Process

STRATEGY

  • Digital Analysis
  • Competitive Benchmarking
  • Information Architecture
  • SEO Setup & Optimization
  • Advanced Analytics Setup

DESIGN

  • UX Prototyping
  • UI Design
  • Infographics

TECHNOLOGY

  • Desktop & Mobile Development
  • Widget & Simulators Development
  • System Integration
  • Performance Optimization
  • Advanced Metrocluster Private Cloud Engineering & Monitoring
Did you love it?

From maps to Neighborhood Intelligence

The new RE/MAX website makes extensive use of mapping services.

Not only for the Split View (where maps go side by side with items lists) but also for what we call Neighborhood Intelligence. This special widget gives interesting information regarding the location of any house. Beyond the usual location in a city map we point out schools in the neighborhood, commuting time by car and on foot, interesting sights and POIs around the house.

CRM: the single source of truth

The new website is deeply integrated with the new CRM in RE/MAX.

All content in the real estate portfolios of this website is driven by data coming from the CRM.
On the other hand, every interaction of the user on this website that generates relevant information for Business Intelligence purposes is given back from the site to the CRM so that a single custmer view is allowed.

MaxMatch knows who is looking for a house like yours to buy

MaxMatch is the power feature for people wanting to sell their house through RE/MAX network.
 

Users just need to describe main attributes and location of their house in order to obtain a number of potential interested purchasers managed by RE/MAX real estates consultants.
The consultant managing the higher number of potential buyers is the first one to get in contact with.